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SUNBURY - PhaseOne Marketing and Design has developed
and is in the process of implementing a new marketing plan for
Sunbury Community Hospital. An established leader in the community,
the hospital desired a consistent, recognizable marketing approach.
To accomplish this goal PhaseOne has created a series of brochures
and ads to feature specific departments and services while strengthening
the hospital's overall image.
The first stage of the project involved the creation of 20
different trifold brochures detailing specific areas of the hospital
and its services. Topics include CT Scanning, Pulmonary Rehabilitation,
Diagnostic Imaging, Sleep Disorders, and Volunteer Services. A
consistent design and color scheme tie all of the brochures together
while the headlines "Right In Your Own Backyard" and
"For Your Health" build on the hospital's tagline "Community
Is Our Middle Name."
PhaseOne used the basic, clean design and the color scheme
found in the brochure series as a starting line for a series of
newspaper ads. Combining an already strong newspaper presence
with a consistent design scheme serves to give each ad more impact
and to strengthen the overall image of Sunbury Community Hospital.
Other marketing projects include billboard designs and a radio
jingle. While the billboards feature the same color scheme and
design as the brochures and ads, the jingle utilizes the new "Right
In Your Own Backyard" theme. Together PhaseOne and SCH are
working to carry this marketing strategy into the future and across
various other mediums.
PhaseOne Marketing and Design is a full-service advertising agency
with over 20 years of experience in the field and extensive in-house
capabilities. PhaseOne focuses on developing innovative promotional
packages while cementing lasting client relationships. To learn
more about PhaseOne's capabilities, call 570-286-1111 or visit
us on the web at www.phase-one.com.
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